Quality in-store execution delivers better sales & customer experience

Ubora help brands improve in-store execution

at

Kiranas, General Trade, Modern Trade, LFRs, Branded Stores

innovatively

Is your store ready for customers?

Are right products available for customers in stores?

Are your products/brand visible to customers, as planned?

Are new launches and campaigns visible to customers on-time?

Are Demo/Test products available and in good condition for customers to experience them?

Are brand assets and fixtures present, for customers to experience products in the right manner?

Are your front-line staff trained & skilled in engaging with customers?

Are your store customer areas and facilities maintained as you wanted?

  for brands store execution varies from 35% to 85%

Most brands struggle to ensure brand visibility and product availability in a multi-brand environment. Even single-brand showrooms have a tough time implementing their brand’s store guidelines effectively.

Retail execution across vast geographies, with multiple stakeholders from within the brand and retail ecosystem, makes it challenging.

Poor knowledge/training, leakages, wastage and/or limited monitoring, often lead to less than the desired execution quality and hence lower then intended quality of retail execution

Ubora: Visuals-enabled solutions to help improve brand’s retail execution

Connects, guide the team, monitors productivity

 

Get authentic visual execution reports 

Monitor and measure execution quality

 

Provides store level gaps report for corrective actions

 

Analytics to see what is working what is not

 

Store Manager

VM agencies/Distri VM/sales team

Area Managers

Trade marketing teams, Retail sales team

Looking to improve your in-store execution?

Discover how Ubora can help you at physical points of retail.

Ubora Solution for Single Brand Showrooms

Showrooms, Service Centers, Shop-in-Shop, Branches, Fuel stations, ATMs, QSRs, Service Centers, Healthcare, Gyms, Salons

Ubora Solution for Multi-Brand Outlets

Small retailers, kirana shops, large format retailers

Ubora Platform and Services

 Enabling platform and Services including AI/ML, for new solutions/Custom needs

Ubora Solution for Multi-brand outlets

Small retailers, kirana shops, large format retailers

IT/Mobile, Liquor/Tobacco, Electronics, Consumer Durables, Building Materials…

Timely availability & visibility of your products & promotions combined with retailer push is key to driving sales at multi-brand outlets

Whether the outlets are brand owned or franchised, the ultimate responsibility to ensure the outlet is ‘customer ready’ to deliver the desired experience falls on the Brand.

Timely availability & visibility of your products and promotions to customers, store hygiene and upkeep, brand & product awareness of sales staff, effective interactions with customers are the key drivers of your ‘customer readiness’.

The knowledge, training and productivity of your area & store team and the effective use of expensive marketing materials defines how efficiently you are able to use your budgets to deliver the ‘customer readiness’ at your outlets.

Ubora improves team productivity, availability, visibility of your products and promotions

Paid display windows (ongoing / seasonal)

Availability, Freshness

Branding, Signages and POSM

Retail execution team productivity and training

Trial, Demo, Test Products & Assets

Retailer / Promoter training & testing

Facings, Displays, Shelf shares

Digital direct retailer payouts

Successful Ubora Multi-brand solution cases
FMCG Company

200,000+ outlets across 6 channels,  4 different product categories, 3000+ visual merchandiser team/Distri team

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Common platform across VM agencies and Distri VMs. Productivity monitoring, Paid Windows, Availability, Freshness, New Launches, Assets

IT/Mobile Company

35,000+ outlets across 7 sales channels & 6 countries, 3000+ merchandisers (agency, distributor teams)

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Productivity monitoring, planogram compliance (SKUs, hotspots), demo products, promotions

Liqour Company

50,000+ outlets, on-trade and off-trade channels, 500+ sales/relationship team

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Productivity monitoring, planogram compliance (SKUs, hotspots), product pricing, promotions

Tobacco Company

40,000+ key outlets, 400+ people relationship team

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Productivity monitoring, in-store assets usage, competition tracking, brand surveys

Electrical Appliances

10,000+ outlets, 170 sales team

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Promotions windows execution monitoring

Focussed FMCG Company

5,000+ outlets, 300 sales team

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Promotions windows execution monitoring and direct incentive transfer to retailer

Ubora Solution for single-brand showrooms

Showrooms/Service Centers/Shop-in-Shop/Branches

Auto, IT/Mobile, Electronics, Consumer Durables, Apparel/Fashion, Fuel, Building Materials, ATMs, QSRs, Service Centers, Healthcare, Gyms, Salons

Delivering quality customer experience is key to driving sales at branded outlets

Whether the outlets are brand owned or franchised, the ultimate responsibility to ensure the outlet is ‘customer ready’ to deliver the desired experience falls on the Brand.

Timely availability & visibility of your products and promotions to customers, store hygiene and upkeep, brand & product awareness of sales staff, effective interactions with customers are the key drivers of your ‘customer readiness’.

The knowledge, training and productivity of your area & store team and the effective use of expensive marketing materials defines how efficiently you are able to use your budgets to deliver the ‘customer readiness’ at your outlets.

Ubora Showroom enables, measures and improves retail execution innovatively, helping brands deliver better customer experience

Branding, Signages

Product Displays

Trial/Demo products

Customer areas and facilities upkeep

Visual store checklists

Asset surveys

Customer feedback

Area Manager Store Visits

Successful Ubora Showroom cases

 

Automotive - 2 Wheeler Company

1000+ franchised showrooms across 240 cities

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Productivity monitoring, planogram compliance (SKUs, hotspots), demo products, promotions

IT/Mobile Company

500+ franchised & own showrooms across 3 outlet formats

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Brand identity, in-store displays, retail asset utilization

Store execution scorecard with leaderboard delivered every month

Footwear Company

800+ Showrooms, across 200+ cities

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Multiple brands, in-store execution around new arrivals, promotions, brand identity, morning checklist, store infrastructure etc.

Store execution scorecard with leaderboard delivered every month

Ubora Advantages

SaaS platform based solutions improves ROI of your retail execution and investments

Improve organisation's retail execution capabilities

Visual-based training/quiz results plus measurement feedback to frontline team to improve on-the-job. 

View your outlet, as the customer would see it

Get a virtual view of the markets & outlets, updated live as visits happen. Reduces the need to travel; view own and competitive activities remotely.

Get Retail execution scores and gaps to drive improvements

Get structured metrics, with specific feedback and gaps to drive pin-pointed improvements.

 

 

Get force multiplier effect for area teams

Reduce travel for area teams/front-line managers. Make their visits productive in the outlet with readily available scores/gaps on the Ubora App.

Separate execution from measurement, innovatively

Ubora SaaS platform is a third-party platform, independent of execution teams (typically outsourced VM agencies or distributor teams), thus bringing in maker-checker controls into retail execution.

Improve the ROI of your existing investments

Preventing wastage (people, materials), enables you to get more out of teams, helps deliver timely execution with quality (campaigns, new product launches), allows control of incentives & payments only for ‘real work’ (e.g. Retailers for space/windows, Teams for productivity etc).

Plan your investments better

Get data about execution quality. Use analytics to help find root causes and frequent problems to change your plan and/or take corrective actions.

 

 

 

 

 

Flexible to accommodate your specific needs

Configurable for most needs of the brands; can dynamically extend the functionality and scale-up deployment, as your needs increase.

Quick Configuration and start within weeks

Tools to configure and roll-out fast, within weeks, not months. 

Start seeing impact within 2 months

Impact of platform, including improvement in scores and is increase in visit frequency is visible from 2nd month itself.

Proven solutions hosted with AWS cloud

Solution in use at large scale. Hosted with AWS cloud, world’s leading hosting provider. Redundant and scalable infrastructure means uninterrupted services to our clients.

Trusted by Leading Brands

Check out what our clients have to say about us

I have experienced the Ubora platform and services across multiple organisations.

A few years back we executed a visibility program to ensure brand presence in ~35K outlets. The key challenge was to ensure good in-store execution. Ubora platform helped us get real-time insights into the program execution quality, very innovatively and efficiently, helping us take quick corrective action. Presently, we are deploying it for ensuring ‘perfect customer experiences’ at our stores.

President APAC, global electronics major

Ubora has been a true partner for us and has helped us standardize our visual merchandising display norms and customer experience across our dealerships. The team helped us with a customised solution on a platform that is already unique in its offering. The high level of support provided helped us overcome the initial inertia in the adoption of the platform and helped gain scale. The program has helped us get authentic metrics that provide an in-depth understanding of merchandising gaps at an outlet level, thus assisting continuous improvements. I believe we are on the path to standardizing our brand experience across channels with the program and the continuous support and inputs from the Ubora team are appreciated.

Sales & marketing head of BU, two-wheeler major

Ubora Platform

VM Agency/Distri team mgmt

more..

Field team’s attendance, journey plans, trainings, outlet’s historical information, team productivity

Store visits reports

more..

Store visits reports by Area team or VM agencies with visuals and lat-log for authenticity. Past visit notes and action items.

Visual execution guidance

more..

In-app visual guidance, InstaTraining/InstaQuiz, alerts for upcoming activities for timely and quality execution (Hygiene execution, Windows/Campaigns, Events)

Visual execution reports

more..

Authentic execution reports for VM agencies or store team, area teamswith visuals/audio/video

Visual checklists

more..

Visual checklists- audit against plan, Barcode scan, AI text recognition, faces detection, Data from images

 

In-store audits

more..

Audits with supporting visuals by visiting auditors, area teams

AI visual/audio audits

more..

AI based visual audits on visuals checklists/reports and AI based audio audits of conversations

Human visual audits

more..

Human visual audits from checklist, execution and maintenance reports

Visual annotated feedback to store

more..

Interaction and feedback with annotations on visual checklist with store team and area manager/Visual Merchandizers

Execution gap feedback to store

more..

Detailed scorecard from checklists, AI/Human audits. Gap card for actionable at the store

 

Audit issue closure tracking

more..

Track and chase gaps to closure, using Ubora’s unique visuals based issue tracking system

Store grievances tracking

more..

Capture store issues from store, visits to store by brand team, assign to vendors, get visuals of resolution and tracking till closure

Z

Surveys and field process tracking

more..

Surveys with visual/videos/voice. Instant compilation, realtime visbility

Online analytics

more..

Hierarchy based access control. Leaderboards, online reports on data with Maps. Virtual market view

Real time activity progress and notifications

more..

Real time visibiltiy of task execution. Notifications/Mailers

Ubora Services

Managed services to ensure you can realize the full potential of the solution.

From customisation, to driving adoption. ensuring your success each time.

Program and data change management

Program coordination

A Single Point of Contact (SPOC) assigned to each account to ensure clients get the most out of the Ubora platform and services.

Program adoption support

As the platform is rolled-out, Ubora services monitor the use of the platform and do outbound calling to ensure that users understand what needs to be done and have no reasons not to use the system. 

1-800 support ensures continuous usage of the system.

Data change management

50% of the retail execution platforms fail simply because no one updates the data for users/outlets in time. We ensure that data is up-to-date, users are added/removed, outlets are added/removed and any plan changes to execution are updated in the system in a timely fashion.

Visual audits service

Tech-assisted, human driven audits for situations where AI may not provide the accuracy desired (for e.g., fast changing retail environment like General Trade). Complete platform driven visual audits eliminating scope for manual errors.

Custom analytics service

Consulting service that provides a periodic deep dive into execution data for senior management of clients, to get insights into the trends and impacts of execution on sales etc.

Field audits service

For brands, who need third-party field audits, a platform-based paperless authentic field audit service in 60+ cities in India, via locally stationed trained field teams.. Uber of retail audits..

Request Ubora Demo

Discover how the Ubora can help you improve retail execution at physical points of retail.

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