'Customer readiness' drives sales & customer experience @physical retail

Ubora helps brands improve their ‘Customer readiness’

Brands barely reach 50% of their ‘Customer readiness’ levels

Most brands struggle to ensure brand visibility and product availability in a multi-brand environment. Even single-brand showrooms have a tough time implementing their brand’s store guidelines effectively.

Retail execution across vast geographies, with multiple stakeholders from within the brand and retail ecosystem, makes it challenging.

Poor knowledge/training, leakages, wastage and/or limited monitoring, often lead to less than the desired execution quality and hence lower then intended customer readiness levels.

Is your brand ‘Customer ready’?

Are right products available for customers in stores?

Are your products/brand visible to cusomers, as planned?

Are new launches and campaigns visible to customers on-time?

Is the retailer advocating your products to customers?

Is your branded outlet lay-out as planned?

Are brand assets and fixtures present, for customers to experience products in the right manner?

Are Demo/Test products available and in good condition for customers to experience them?

Is your front-line staff trained & skilled in engaging with customers?

Ubora: Visuals-enabled solutions to help improve brands ‘Customer readiness’

Connects, enables and monitors teams

 

Measures execution quality

 

Provides intelligence to improve execution

 

Uses visual information innovatively

 

Sales, Retail marketing teams

Area Sales/Retail marketing teams

Last mile retail execution teams

Promoters/Outlet Sales Manager/Retailer

Looking to improve your ‘Customer readiness’?

Discover how Ubora can help you be ‘Customer ready’ at physical points of retail.

Ubora Solution for Single Brand Showrooms

Showrooms, Service Centers, Shop-in-Shop, Branches, Fuel stations, ATMs, QSRs, Service Centers, Healthcare, Gyms, Salons

Ubora Solution for Multi-Brand Outlets

Small retailers, kirana shops, large format retailers

Ubora Platform and Services

 Enabling platform and Services including AI/ML, for new solutions/Custom needs

Ubora Platform

Territory Execution Management

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Field team’s attendance, journey plans, trainings, outlet’s historical information, team productivity

Team Training and Guidance

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In-app visual guidance, InstaTraining/InstaQuiz, alerts for upcoming activities for timely and quality execution (Hygiene execution, Windows/Campaigns, Events)

In-Store Execution Measurement

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Measurement of availability, visibility, branding, hygiene using authentic visuals and data

Visual audit with AI/Tech assisted modules

InstaAudit for surprise checks

In-Store Asset Productivity

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Monitoring of presence and usage of brand provided assets like visicoolers, trial/tester/demo products, mobile phones

Actionable Intelligence

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Virtual Market view

In-store execution scorecards with gaps and improvement areas

Leaderboards and trends

Issue Closure Tracking

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Track and chase gaps to closure, using Ubora’s unique visuals based issue tracking system
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Insta Surveys/Polls

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Insta Surveys/Poll to leverage your existing teams in the field to collect data on your new initiatives, retailers reaction to schemes and more..

Competitive Intelligence

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Intelligence on new launches, marketing initiatives, price changes, offers/promotions from competition in a multi-brand environment. Online analytics included

AI/ML and Computer Vision

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AI/CV based measurement for large scale; shelf share, visibility share, visicooler planograms, promotion executions etc.

Integration with clients systems

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Enables data to be pulled from client’s Sales/CRM systems, Power BI and deliver analytics/data for client’s data lakes

Ubora Services

Managed services to ensure you can realize the full potential of the solution.

From customisation, to driving adoption. ensuring your success each time.

Program and data change management

Program coordination

A Single Point of Contact (SPOC) assigned to each account to ensure clients get the most out of the Ubora platform and services.

Program adoption support

As the platform is rolled-out, Ubora services monitor the use of the platform and do outbound calling to ensure that users understand what needs to be done and have no reasons not to use the system. 

1-800 support ensures continuous usage of the system.

Data change management

50% of the retail execution platforms fail simply because no one updates the data for users/outlets in time. We ensure that data is up-to-date, users are added/removed, outlets are added/removed and any plan changes to execution are updated in the system in a timely fashion.

Visual audits service

Tech-assisted, human driven audits for situations where AI may not provide the accuracy desired (for e.g., fast changing retail environment like General Trade). Complete platform driven visual audits eliminating scope for manual errors.

Custom analytics service

Consulting service that provides a periodic deep dive into execution data for senior management of clients, to get insights into the trends and impacts of execution on sales etc.

Field audits service

For brands, who need third-party field audits, a platform-based paperless authentic field audit service in 60+ cities in India, via locally stationed trained field teams.. Uber of retail audits..

Ubora Advantages

SaaS platform based solutions improves ROI of your retail execution and investments

Improve organisation's retail execution capabilities

Visual-based training/quiz results plus measurement feedback to frontline team to improve on-the-job. 

View your outlet, as the customer would see it

Get a virtual view of the markets & outlets, updated live as visits happen. Reduces the need to travel; view own and competitive activities remotely.

Get 'Customer Readiness' scores to drive improvements

Get structured metrics, with specific feedback and gaps to drive pin-pointed improvements.

 

 

Get force multiplier effect for area teams

Reduce travel for area teams/front-line managers. Make their visits productive in the outlet with readily available scores/gaps on the Ubora App.

Separate execution from measurement, innovatively

Ubora SaaS platform is a third-party platform, independent of execution teams (typically outsourced VM agencies or distributor teams), thus bringing in maker-checker controls into retail execution.

Improve the ROI of your existing investments

Preventing wastage (people, materials), enables you to get more out of teams, helps deliver timely execution with quality (campaigns, new product launches), allows control of incentives & payments only for ‘real work’ (e.g. Retailers for space/windows, Teams for productivity etc).

Plan your investments better

Get data about execution quality. Use analytics to help find root causes and frequent problems to change your plan and/or take corrective actions.

 

 

 

 

 

Flexible to accommodate your specific needs

Configurable for most needs of the brands; can dynamically extend the functionality and scale-up deployment, as your needs increase.

Quick Configuration and start within weeks

Tools to configure and roll-out fast, within weeks, not months. 

Start seeing impact within 2 months

Impact of platform, including improvement in scores and is increase in visit frequency is visible from 2nd month itself.

Proven solutions hosted with AWS cloud

Solution in use at large scale. Hosted with AWS cloud, world’s leading hosting provider. Redundant and scalable infrastructure means uninterrupted services to our clients.

Ubora Solution for single-brand showrooms

Showrooms/Service Centers/Shop-in-Shop/Branches

Auto, IT/Mobile, Electronics, Consumer Durables, Apparel/Fashion, Fuel, Building Materials, ATMs, QSRs, Service Centers, Healthcare, Gyms, Salons

Delivering quality customer experience is key to driving sales at branded outlets

Whether the outlets are brand owned or franchised, the ultimate responsibility to ensure the outlet is ‘customer ready’ to deliver the desired experience falls on the Brand.

Timely availability & visibility of your products and promotions to customers, store hygiene and upkeep, brand & product awareness of sales staff, effective interactions with customers are the key drivers of your ‘customer readiness’.

The knowledge, training and productivity of your area & store team and the effective use of expensive marketing materials defines how efficiently you are able to use your budgets to deliver the ‘customer readiness’ at your outlets.

Ubora Showroom enables, measures and improves ‘customer readiness’ innovatively, helping brands deliver better customer experience

Ongoing Branding, Visual merchandising, Hygiene, Signages

Promotions, Season Displays

Trial, Demo, Test Products & Assets

Store infrastructure and upkeep

Area team productivity and training

Store team Training & Testing, Incentives

Surveys & polls

Customer feedback

Successful Ubora Showroom cases

 

Automotive - 2 Wheeler Company

1000+ franchised showrooms across 240 cities

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Productivity monitoring, planogram compliance (SKUs, hotspots), demo products, promotions

IT/Mobile Company

500+ franchised & own showrooms across 3 outlet formats

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Brand identity, in-store displays, retail asset utilization

Store execution scorecard with leaderboard delivered every month

Footwear Company

800+ Showrooms, across 200+ cities

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Multiple brands, in-store execution around new arrivals, promotions, brand identity, morning checklist, store infrastructure etc.

Store execution scorecard with leaderboard delivered every month

Ubora Solution for Multi-brand outlets

Small retailers, kirana shops, large format retailers

IT/Mobile, Liquor/Tobacco, Electronics, Consumer Durables, Building Materials…

Timely availability & visibility of your products & promotions combined with retailer push is key to driving sales at multi-brand outlets

Whether the outlets are brand owned or franchised, the ultimate responsibility to ensure the outlet is ‘customer ready’ to deliver the desired experience falls on the Brand.

Timely availability & visibility of your products and promotions to customers, store hygiene and upkeep, brand & product awareness of sales staff, effective interactions with customers are the key drivers of your ‘customer readiness’.

The knowledge, training and productivity of your area & store team and the effective use of expensive marketing materials defines how efficiently you are able to use your budgets to deliver the ‘customer readiness’ at your outlets.

Ubora improves team productivity, availability, visibility of your products and promotions

Retail execution team productivity and training

Paid display windows (ongoing / seasonal)

Availability, facings, shelf share

POSM, signages

Trial, Demo, Test Products & Assets

Retailer / Promoter training & testing

Competitive intelligence and quick surveys

Digital direct retailer payouts

Successful Ubora Multi-brand solution cases
IT/Mobile Company

35,000+ outlets across 7 sales channels & 6 countries, 3000+ merchandisers (agency, distributor teams)

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Productivity monitoring, planogram compliance (SKUs, hotspots), demo products, promotions

Liqour Company

50,000+ outlets, on-trade and off-trade channels, 500+ sales/relationship team

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Productivity monitoring, planogram compliance (SKUs, hotspots), product pricing, promotions

FMCG Company

75,000+ outlets across 6 channels, 5 visibility programs, 4 different product categories, 800+ visual merchandiser team

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Productivity monitoring, planogram compliance (visibility, brand share)

Electrical Appliances

10,000+ outlets, 170 sales team

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Promotions windows execution monitoring

Focussed FMCG Company

5,000+ outlets, 300 sales team

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Promotions windows execution monitoring and direct incentive transfer to retailer

Tobacco Company

40,000+ key outlets, 400+ people relationship team

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Productivity monitoring, in-store assets usage, competition tracking, brand surveys

Trusted by Leading Brands

Check out what our clients have to say about us

I have experienced the Ubora platform and services across multiple organisations.

A few years back we executed a visibility program to ensure brand presence in ~35K outlets. The key challenge was to ensure good in-store execution. Ubora platform helped us get real-time insights into the program execution quality, very innovatively and efficiently, helping us take quick corrective action. Presently, we are deploying it for ensuring ‘perfect customer experiences’ at our stores.

President APAC, global electronics major

Ubora has been a true partner for us and has helped us standardize our visual merchandising display norms and customer experience across our dealerships. The team helped us with a customised solution on a platform that is already unique in its offering. The high level of support provided helped us overcome the initial inertia in the adoption of the platform and helped gain scale. The program has helped us get authentic metrics that provide an in-depth understanding of merchandising gaps at an outlet level, thus assisting continuous improvements. I believe we are on the path to standardizing our brand experience across channels with the program and the continuous support and inputs from the Ubora team are appreciated.

Sales & marketing head of BU, two-wheeler major

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Discover how the Ubora can help you be “Customer ready” at physical points of retail.

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